eMarketing ROI
Interestingly, senior decision makers look at eMarketing ROI based on their roles. CEOs tend to focus on downstream metrics such as aggregate ROI i.e. if we invested $x into an eMarketing program, what...
View ArticleThe Timelessness of Good SEO
If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are...
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Can websites be engines for prosperity?
In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website...
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Return on Investment (ROI) for a Website Redesign
In redesigning websites for 25 years, we have come to realize that a website is a machine for liberating prosperity and realizing institutional destiny. However making a business case for to...
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College Website Redesign ROI – 5 Key Metrics
Making a business case for investing in a comprehensive website redesign to ROI-minded, quant-driven cabinet members is vastly different than making a case to marketing leaders who intuitively...
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